Findings summary
FirmFictional
Areas3
Real dataNone
Services missing from profileProfile
Wills and trusts on one pagePages
Phone format inconsistentListings
Primary category is correctProfile
On the mobile homepage, the trusts service is mentioned but has no link to its consultation page. See the worked finding below.
The working phone number appears in different formats on two directories. This is a lower priority than a wrong number, which would stop a call.
| Field | Illustrative content |
|---|---|
| Observation | On the fictional firm’s mobile homepage, the trusts service is mentioned, but the text has no link to its consultation page. |
| Why it matters | A visitor who has already identified the right service still has to search the menu for the next step. |
| Proposed fix | Link the service description to the relevant page and place a clearly labeled consultation link beside it. |
| Approval | The attorney confirms the service and destination. |
| Verification | On a phone, follow the profile website link, find the service, open the form, and verify the correct confirmation screen in a test environment. |
| Evidence limit | This demonstrates a navigation issue. Estimating lost inquiries requires additional evidence. |
| Finding | Evidence | Owner | Retest |
|---|---|---|---|
| Trusts service on the mobile homepage | Screenshot of the homepage on a phone, dated, showing the unlinked trusts text | Attorney approves the service and destination | On a phone: follow the profile website link, find the service, open the form, confirm the correct screen in a test environment |
| Situation | Priority and reasoning |
|---|---|
| A wrong phone number that prevents a call | High. A visitor cannot reach the firm, so it is fixed first. |
| A working phone number shown in different formats | Low. Calls still connect, so it is batched with other consistency clean-up. |
| A service mentioned with no link to its page | Medium to high. The visitor has found the service but has no obvious next step. |
| Wills and trusts on one shared page | Split only if evidence shows visitors cannot identify the right service or inquire. Without that evidence, the page may work as it is. |
Profile services and description, plus the missing consultation link. Small changes, done in a short sprint.
Split a shared service page only if evidence shows visitors cannot identify the right service or inquire.
Phone-format differences, regular profile updates, and a monthly report.
A real audit ends with a prioritized list like this one. You can give it to your own developer, ask for a scoped Fix Sprint, or add Monthly Local SEO for upkeep.
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