Before changing a profile, confirm that the information is accurate and that the firm understands the proposed edit. Keep a record of the current details and who will approve the work.
By Sohanur Rahman · Published November 6, 2026 · Updated November 7, 2026
The eight checks below cover the business facts, eligibility and access, and the approvals to confirm before changing anything. For each check, keep the evidence that supports the decision, so the firm can see what was verified, what was left unchanged, and who approved each edit.
| Check | What to confirm | Evidence to keep |
|---|---|---|
| Business details | Real firm name, working phone number, correct address or applicable location details. | Firm confirmation and website contact page. |
| Eligibility and access | The business meets current profile requirements and the firm controls the account. | Authorized owner/manager confirmation. |
| Categories | The main category describes the actual business and other categories genuinely apply. | Current category record and firm approval. |
| Services and description | The profile describes services the firm actually provides. | Attorney-approved service information. |
| Hours | Regular and special hours reflect when the firm operates. | Firm confirmation and update record. |
| Photos | Images are accurate and approved for public use. | Firm-supplied files and publication approval. |
| Reviews | The request process follows current Google policy and replies protect confidential information. | Approved request/reply process. |
| Website link | The link opens the intended page and provides a useful next step on mobile. | Destination URL and a dated route check. |
Write down what is wrong, how you verified it, what you propose, and who approved it. A different phone number deserves investigation, while different punctuation around the same correct number may need little attention. This record lets the firm see why each edit was made and check it afterward.
This is a real Month 1 report excerpt for 3:23 Special Protection, a Fort Worth service-area business and not a law firm. Several of the best decisions were to change nothing yet. The table shows each check, what I found, and the decision made, including why some items were deliberately left unchanged.
| Check | What I found | Decision |
|---|---|---|
| Business name and phone | Reviewed against the website | Left unchanged |
| Primary category | Already matched the main service | Left unchanged on purpose. A change can trigger re-verification, and there was no evidence it would help. |
| Address | Hidden, because the business travels to customers | Kept hidden. That is correct for a service-area business. |
| Service areas | The home city plus surrounding North Texas cities | Reviewed and kept |
| Service wording | Could match the website landing page more closely | Prepared for Month 2 and held for client approval |
Open the profile’s website link on a phone. Can you identify the relevant service and reach the inquiry route? A complete profile still needs a useful destination, so check the page the link opens, the service information on it, and the route to a form or approved phone number.
Share your firm’s website and the office or market you want reviewed. I’ll use publicly available Google Business Profile information to prepare the one-page review and identify what I would check next. No account access is needed, and you can decide afterward whether to discuss a separate paid engagement.
No account access required. No obligation.